Patriots owner Robert Craft looks at the deal that will make the NFL media a part of the ESPN and give the NFL 10 % of the ESPN ownership as another step towards the league’s global growth ambitions.
“I think we have worked with our best partners,” Craft told the NFL network. “This will help us expose more homes, More of international audience. According to the strategy, we have to increase our salary cap and only through it – if we want to maintain labor peace, we have to increase our audience. This transaction helps us to do so.
The NFL is as popular as any sports league can get in the United States, which means that NFL owners appear to be overseas while considering ways to expand their business. Craft emphasized development overseas while discussing the partnership with ESPN and its core company, Disney.
The craft said, “This is a way for us to expand our audience. We have done a lot.” “I don’t think a company like Disney and ESPN is in sports, all sports. We need to expose our products in front of more people and different types of people. We’re working with the strongest sports products of sports products. We are giving them the best content, and they are giving us all the world’s biggest development.”
The NFL is constantly considering an increase in the number of sports played outside the United States, and possibly even putting teams or several teams in Europe, as it aims to become an important TV draw in the rest of the world. With every NFL deal, they are the center and center of global ambitions.
