LA Games 2028: UK Sport to invest record £330m in British Olympic and Paralympic sports


Elite sports funding body UK Sport says it will invest a record £330m in British Olympic and Paralympic sports for the 2028 Games in Los Angeles.

More than 50 sports will benefit, although the athletics budget has been cut for the second cycle.

Five new sports for the 2028 Games – baseball/softball, flag football, lacrosse, paraclimbing and squash – received funding.

Breaking, which made its debut at the Paris Games this summer, is no longer eligible for support after being dropped from the Olympic programme.

The total figure will exceed £400m with the addition of Athlete Performance Awards (APAs), which are paid directly to individual athletes and contribute to their living and sporting costs so they can focus on competing – around £70m were awarded at the APA in Paris funding cycle totaling £385 million.

Sally Munday, chief executive of UK Sport, told the BBC that sport funding should not be seen as a “reward” or “punishment” for performance at the Paris Games.

“The decision we made against all sports is to look at their potential,” Munday said.

“UK Athletics will receive more than £30 million for the Olympic and Paralympic programs and we believe this will put them in a great place to support their athletes in the lead up to LA.”

Jack Buckner, chief executive of UK Athletics, said the organization was “disappointed” at the decision to cut the sport’s share of £1.725 million, stressing that 10 medals at the 2023 World Championships and this year’s Olympics “deserves a higher level investment”.

Canoeing was another sport that saw its funding cut by more than £500,000. Taking into account the total funding for the 2024 Paris cycle, modern pentathlon and equestrian received smaller budgets, while rowing increased to £24.85m from £22.72m, despite a reduction between Tokyo and Paris.

Meanwhile, BBA chairman Chris Grant said the sport had “entered a new era” with the £2.925m award, mainly to help develop the 3×3 format.

Great Britain won 65 medals at this year’s Games and 124 at the Paralympics.

They finished seventh in the Olympic medal table, behind the Netherlands and sixth and fifth France, but Munday said the aim was to “continually be in the top five”.

“We’re going to be really forensic — were there contributing factors that we could have done differently to make sure we don’t find ourselves in this situation again?” Munday said.

“We’re going to leave no stone unturned to make sure we really understand the factors behind why we got to seventh place. But we’re very clear that we want to be consistently in the top five.”

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